Bootcamp Session #5: The Essentials of Branding

The Essentials of Branding

Your brand is what others say about you when you’re not in the room, according to Jeff Bezos, founder of So how do you create a brand that stands out in the marketplace, creates loyalty and remains true to your mission, values and ideals?

Ashley Agard with The Clarion Group is a successful, experienced business and marketing strategist who has had the opportunity to work with companies large and small to define strong brands.  In an interactive, high-energy session, Ashley will provide you with the essentials of branding along with useable tips and tools to create your (re)branding plan, understand your place in the market and deliver on your (re)branding goals.

Session Learning Objectives:


– Develop an understanding of what a branding or rebranding plan is, when you need one, and the steps involved
– Create a timeline for your branding/rebranding and understand the key milestones
– Recognize the traditional branding/rebranding pitfalls and learn how to avoid them

CPSM CEUs:  1.5 hours

Boot Camp Instructor

Ashley AgardAshley Agard
Partner, The Clarion Group

During her more than 20 years of Fortune 500 corporate leadership experience, Ashley’s passion for making good things happen are behind her continuous and quick expansion of roles and responsibilities with a proven track record of leadership and results. She has extensive experience in the professional services arena, particularly financial services, helping executives and their teams develop and execute compelling strategic plans, and create effective, business-aligned marketing strategy, brand positioning and communications programming.

A hands-on leader, team builder and coach, Ashley has deep knowledge of multi-channel businesses and highly-matrixed organizations and has demonstrated her expertise helping leaders tease out their big ideas and operationalize them into business results. Ashley is often recognized for her ability to energize leaders and teams and facilitate positive change within organizations and is adept at helping leaders develop creative, practical approaches to opportunities and solutions to their challenges.

Ashley is committed to giving back to her community and has also worked extensively with mid-size and non-profit organizations helping them create effective business strategies, go-to-market approaches and marketing plans adapted to their unique operational models.

Thank You 2017 Sponsors!

2016-2017 Boot Camp Sponsors

May 09, 2017
08:00 AM - 10:00 AM

JE Dunn Construction
2555 Cumberland Parkway SE

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