The Essentials of Writing

The Essentials of Writing

Are you struggling with a cover letter? Do you need to communicate complicated information to your staff? Want to get your boss on board with your new project?

As marketers, our writing needs to be organized, persuasive and effective. But most important, our writing should be less about “us” and more about the reader.

We’ll begin our workshop with a chat about “writing with grace” and how you can apply this concept to all your writing. Then, we’ll explore tips and templates for different types of writing to help you quickly organize information, making your writing process easier and faster! We’ll talk about:

  • Effective Emails
  • Better Cover Letters
  • The Informational Pattern
  • The Problem-Solution Persuasive Pattern
  • Reader-Friendly Technical Procedures

Then, we’ll wrap up the workshop with our capstone exercise – the Extreme LEGO™ Game – where we take learning with LEGOs™ to a whole new level!

Session Instructor

jenn hebblewaiteJen Hebblethwaite

Champion of All Things Grace

Director, Atlanta Georgia Office

An Atlanta resident and educator, Jen has found her niche at GraceWorks helping clients find inner freedom to be themselves. Jen teaches at all academic levels from elementary to graduate, as well as municipal police departments.  Her responsibilities as Champion of All Things Grace include training, coaching, teaching, writing, developing curriculum, building business, making human connections, putting out fires and leading the Gracewriting® program.  Whew! And if that’s not enough she finds time to volunteer for the Georgia division of the Midwest Food Bank and has had the pleasure of tucking children into bed over 5,000 times. Jen, an advocate for the written word, understands the power of sharing gifts, exuding truth and passion and communicating with clarity.

CPSM CEUs:  3 hours
Domains Covered:  
2- Marketing Planning, 3-Client and Business Development, 4-Proposals, 5-Promotional Activity

CPSM: $55        SMPS Member: $60       Non‐Member: $70              Walk‐In: $80







July 20, 2017
07:30 AM - 11:30 AM

Pond & Company
3500 Parkway Lane #500
Peachtree Corners, GA,

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