Boot Camp #1 – Capture Planning for Business Development

Capture Planning for Business Development

In a perfect world, capture planning can bridge the chasm between business development tactics and project pursuit strategies, resulting in a winning effort. But like any process, the outcome is only as good as the quality of the raw input and the value added along the way.

This highly interactive boot camp session explores capture planning as a “knowledge manufacturing process” that involves three key steps: 1) gathering data upfront, 2) analyzing that data and converting it to usable information, and finally 3) applying the outcome as knowledge to effectively pursue projects.

Learning Objectives for This Session:

  • Uncovering what we need to learn about people and projects upfront to effectively capture plan (data)
  • Exploring simple ways to analyze project, client, issues, and competitor data to yield usable results (information)
  • Translating the outcomes of capture planning into strategic messages for proposals and presentations (knowledge)

We will conclude the session with a time of networking with drinks included.

Boot Camp Instructor

Matt Frankel, MBA, CPSM
Business Development Manager, JE Dunn Construction

Matt’s passion lies in helping others succeed. Regardless of his position or title, he considers himself first and foremost a coach. Thanks to a diverse career path that has included financial services, insurance investigations, commercial flight instructing, airport planning, marketing, business development, sales training, and presentation skills coaching (among others), he’s had opportunities to serve professionals at all levels across a wide range of industries.

But AEC is his first love, and he’s currently a full-time Business Development Manager at JE Dunn Construction. He’s been actively involved with SMPS for nearly 12 years, serving as a regional conference co-chair, and most recently as the co-creator and co-facilitator of the CPSM Exam “Roadmap to Certification” immersion course.

Originally from Nashville, Tennessee, Matt lives in Atlanta with his beautiful wife, their strapping young son, and their 6-year-old teenage daughter.

CPSM CEUs:  1.5 hours
Domains Covered: #2 Marketing Plan

Register for Individual Session:
SMPS Member: $40     Non-Member/Guest: $60     Walk-In: $65     CPSM: $35
Register for “BD” Track Series: SMPS Member: $100     Non-Member/Guest: $150     {includes three Business Development Sessions}


Videography provided by:





Special Thanks to Our Boot Camp # 1 Champions:


Susan Johnson, CPSM
Marketing Coordinator


Laura Young
Marketing Director    


Special Thanks to Our Boot Camp #1 Sponsors:










January 11, 2018
04:00 PM - 06:00 PM

JE Dunn Construction
2555 Cumberland Pkwy., SE
Atlanta, Georgia 30339

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