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Boot Camp #2 – Big Ideas in Small Packages : Creating Infographics

Big Ideas in Small Packages : Creating Infographics

Infographics are a serious trend, one that’s here to stay. Whether you’re looking to spruce up a boring page of text, or turn a complicated chart into something easier to understand, infographics are a smart way to quickly and concisely convey big ideas. Today’s clients are saturated with brochures, proposals, presentations, and other collateral, so it’s critical to deliver your message as simply and as beautifully as possible. In this session, we’ll go over what infographics are, how and when to use them, how to transform existing boring graphics (bar and pie charts are a thing of the past), and how to create them even if you don’t have a background in graphic design.

 

Learning Objectives for This Session:

  • How to think differently about “boring” text and/or data: when to use infographics and how to see the potential of what it COULD be
  • Real-world examples of how using infographics transforms presentations, proposals, brochures, websites, etc.
  • Step-by-step instructions on how to create eye catching infographics without a background in graphic design (we will create this in a live working InDesign session)
  • Learn the basics of graphic files, resolution, and appropriate usage in terms of digital vs. print

Boot Camp Instructor

Barb Hicks, CPSM

Barb is an award-winning marketer and graphic designer with a special interest in creative problem solving. With over 16 years of experience in the AEC industry, she founded B-Graphic, a boutique marketing and graphic design that uses creativity to help firms tell their unique story with the ultimate goal of improving their bottom line. B-Graphic focuses on marketing strategy, branding, email marketing, video marketing, website development, search engine optimization, and social media initiatives to help firms win work.

CPSM CEUs:  1.5 hours
Domains Covered: #4 Proposals

Cost:
Register for Individual Session:
SMPS Member: $40     Non-Member/Guest: $60     Walk-In: $65     CPSM: $35
Register for Marketing Track Series:   SMPS Member: $100     Non-Member/Guest: $150     {includes three Marketing Sessions}

 

Videography provided by:

 

 

 

 

February 13, 2018
08:00 AM - 10:00 AM

JE Dunn Construction
2555 Cumberland Parkway SE
Atlanta,

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