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SMPS Atlanta Marketing Boot Camp Series
SMPS Atlanta Marketing Boot Camp Session #1: Diagnostics and Warm UP! (Market Research)
When: 10/07/08
Registration/Networking Time: 7:30am-8:00am
Event Time: 8:00am - 9:00am
Location: Ashford Club | Directions | 5565 Glenridge Connector, Suite 100, Atlanta, Georgia 30342 | 404.459.2500
Domains: 1-Marketing Research | 3-Client and Business Development
CEU Hours: 1
Registration: Entire Series (Entire Series only available until 10/03/08) | Single Event
One, two, three, GO!
Join us as we kick off our Boot Camp series with a salute to Marketing Research. Kevin Hebblethwaite, CPSM will discuss how research is a crucial element to your marketing efforts, helping you understand your clients and prospective clients, competition, teaming opportunities and potential pursuits.
Sources of research – from industry publications to lead-generating websites – and data-gathering techniques can help “push up” your firm’s opportunities. Research even extends to developing and maintaining a network of contacts to keep you and your firm informed of industry-related market and prospect information. This information-packed session will be the ticket to jump start your marketing efforts and provide you with a solid research foundation.
Speaker:
J. Kevin Hebblethwaite, CPSM
President
EDI, Ltd.
Past President, SMPS Atlanta
Kevin earned his Bachelor of Arts in Business Administration at Furman University in Greenville, South Carolina, and is a Certified Professional Services Marketer (CPSM) through the Society for Marketing Professional Services (SMPS). He has more than 13 years experience in marketing, business development, and management for technology-centric companies.
Kevin joined EDI in 1998 as a business developer. He has also served as Director of Client Development and was named president in 2005. EDI, Ltd. is a technology consulting and design firm focused on the built environment. The firm offers design and advisory services for technology, security, and audio-visual systems that help clients maximize their investment in technology. The firm’s clients include architects, program managers, developers, hospitals, corporations, academic institutions, and government agencies throughout the United States.
Kevin has been active with SMPS since 2000. He has served on the programs committee, as chapter president, and on the Executive Advisory Council (EAC) for SMPS Atlanta. At the national level he chaired the President’s Leadership Symposium (PLS) and currently serves as chair of the 2009 Marketing Communications Awards program. Kevin resides in Sandy Springs, Georgia, with his wife Jennifer and daughters Carson and Rachel.
