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SMPS Atlanta Marketing Boot Camp Series
SMPS Atlanta Marketing Boot Camp Session #2: Obstacle Course (Marketing Plan)
When: 12/09/08
Registration/Networking Time: 7:30am-8:00am Registration & Networking | 8:00am-9:00am
Event Time: 8:00am
Location: Ashford Club | Directions | 5565 Glenridge Connector, Suite 100, Atlanta, Georgia 30342 | 404.459.2500
Cost: Members - $30 | Non-Members - $45 | Walk-ins - $50
Domains: 2-Marketing Plan | 3-Client and Business Development
CEU Hours: 1
Registration: Registration is available online through 123 signup
Don't know where to start? It begins with the Marketing Plan. The Marketing Plan provides your firm guidance to navigate through the marketplace, competition, potential clients and even to understand your own firm. Learn the importance of the marketing budget and how to set one up. Understand the elements of strategic plans, marketing plans, and business plans. Determine who you should work with to develop a marketing plan and what it should identify. Join us for this Boot Camp session, lead by SMPS Executive Advisory Panel member Bruce Lea and help invigorate and direct your marketing efforts.
Speaker:
Bruce Lea, FSMPS
Senior Business Development Manager
Gilbane Building Company
Bruce Lea, is Senior Business Development Manager for Gilbane Building Company. His involvement in the A/E/C industry, as well as SMPS dates back to 1975. He led the marketing and business development programs for several major architectural firms prior to joining Gilbane in 1996 as Director of Corporate Marketing. He relocated to Gilbane's Atlanta office in 2001.
Bruce was first elected to the SMPS National Board in 1977. He served on the SMPS Philadelphia Chapter Board in the early 1980's as co-chair of the program committee and later co-chair of the membership committee. He was elected national President-Elect in 1985 and served as national President in 1986-87. He has spoken or lead panels for more than two dozen SMPS chapters, SMPS National Conferences and related organizations such as the AGC and ACEC. Bruce also has been published frequently in the Marketer, most recently as author of the cover story on Gena Abraham when she led the GSFIC and the Georgia Building Authority.
Bruce Lea was selected by a committee of his peers as the recipient of
the 2008 Marketing Achievement Award for his significant contributions to marketing in the A/E/C industry. This award is the highest individual honor that SMPS bestows. Lea's impact on SMPS over the past 30+ years spans marketing, strategy and business
development. He has been a theorist, a researcher, a writer, a teacher and a mentor to many of SMPS's leaders.
Gilbane Building Company is a full-service construction and real estate development company, offering innovative facility solutions from site selection, financing, programming and construction through relocation management. The firm is now involved in all major public and private construction markets: industrial, corporate, healthcare, pharmaceutical, biopharmaceutical, educational, airports, federal, correctional, convention centers, and sports facilities. Founded in 1873, family-run and privately held, Gilbane is based in Providence, RI and operates 25 offices around the country, employing more than 2,000 multi-disciplined professionals. For more information on Gilbane, visit www.gilbaneco.com.
