advocate | educate | connect
archived events
SMPS Atlanta Marketing Boot Camp Series
SMPS Atlanta Marketing Boot Camp Session #3: Target Practice (Business Development)
When: 02/03/09
Registration/Networking Time: 7:00am
Event Time: 7:30am
Location: Ashford Club | Directions | 5565 Glenridge Connector, Suite 100, Atlanta, Georgia 30342 | 404.459.2500
Cost: Members - $30 | Non-Members - $45 | Walk-ins - $50
Domains: 3-Client and Business Development
CEU Hours: 1.5
Registration: Registration is available online through 123 Signup
Available Files: Presentation
What is business development? Is my current business development strategy effective? Who should my key contacts be?
Join us for this exciting Boot Camp session, led by Karen See, Director of Business Development for HOK’s Atlanta office and expand your client and business development skills. Business Development plays a strong role in the success and sales strategies for A/E/C firms. Learn networking skills and etiquette as well as strategies for maintaining contacts and exchanging leads. This session will help you take your marketing research and marketing plan into action.Speaker:
Karen See
Senior Vice President
HOK
Karen See is a Senior Vice President and Director of Business Development for HOK’s Atlanta office. A seasoned marketing executive with an entrepreneurial background, Karen is responsible for HOK’s regional marketing and business development activities across all industry sectors. Karen also serves as a member of HOK’s Senior Leadership Committee, which provides oversight and management of the office.
Prior to joining HOK, Karen was founder and CEO of Abovo Group, Inc., a leading marketing services firm with clients nation-wide. Founded in 1997, Abovo grew to $15 million in fees and from two employees to 72 within the first three years under See’s ownership and direction. The firm closed in June 2008.
Karen is a graduate of the Leadership Atlanta Class of 2008, was an Atlanta Woman magazine Diva, and has earned scores of awards from PR and marketing industry groups including IABC, PRSA, B2B and others. She serves on the Boards of Directors for: the Metro Atlanta Chamber of Commerce, the American Israeli Chamber of Commerce, Women in Technology, the Ovarian Cancer Institute and others.
Previous professional experience includes vice president of Crescent Communications (now Ketchum), Southeast Area Director of Marketing for KPMG and Director of Marketing Communications for First Data Health Systems. Karen earned a Bachelor of Science degree from Kansas State University.
HOK is a global architectural firm that specializes in planning, design and delivery solutions for buildings and communities. Through its collaborative network of 29 offices worldwide, the firm serves diverse clients within the corporate, commercial, public and institutional markets. HOK is committed to developing resources and expertise to help lead the world toward sustainable communities and building environments. Founded in 1955, the firm’s expertise includes architecture, engineering, interiors, planning, lighting, graphics, facilities planning and assessment, and construction services.
