advocate | educate | connect
current events
Boot Camp #5:
Basics of Public Relations
When: 4/14/2010
Registration/Networking Time: 7:00 am-7:30 am
Event Time: 7:30 am - 9:00 am
Location: NEW VENUE! | Villa Christina | Directions | 4000 Summit Blvd., Atlanta, Georgia
Cost:
Members: $30
Non-members and guests: $45
All Walk-ins: $50
Domains: 5 - Promotional Activity
CEU Hours: 1.5
Registration: Registration will be available online at 123 Signup.
In Basics of Public Relations you will learn:
- How to find the "real" story within your firm's projects to pitch to media
- How your best media stories should double as business development stories
- How to get a reporter's or editor's attention and, conversely, how to lose it forever
- How to manage a crisis when it happens (including how to plan ahead and be ready when it strikes)
- Is a press release still viable in today's social media explosion?
Please join us for this hands-on Boot Camp, led by Chris Schroder.
Speaker:
Chris Schroder is president of Schroder Public Relations, which since 2003 has represented several architecture firms such as Perkins + Will, several construction firms such as Balfour Beatty and dozens of developers such as Hines. His firm has launched hundreds of local, national and international media campaigns, designed many websites, written and produced videos and eNewsletters, social media campaigns, internal and external marketing campaigns, managed crises, most recently the 2009 partial collapse of the Centergy Parking Deck for Fifth Street Management. Before entering PR in 2002, Chris worked as a reporter, editor, marketing and advertising executive for six Southeastern daily newspapers before starting his own group of neighborhood newspapers in Intown Atlanta in 1994.
Chris is a fifth-generation Atlantan, currently lives in Buckhead, is a graduate of Westminster and the University of Virginia . He is currently writing a book drawn from his entrepreneurial background (including a bricklaying firm in college) titled, "We Lay for Less: How to start your own small business – brick by brick."
