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Webinar Rebroadcast Presentation & Discussion: Five Marketing Tools that Make Life Easy
When: 04/06/10
Registration: 2:00 pm
Event Time: 2:30 pm - 4:30 pm
Location: Northpark Town Center |
1100 Abernathy Road |
Building 500, Suite 334 |
Atlanta, GA 30328
Cost:
Members: $15
Non-members and guests: $20
Group Discount: 3 people for $35
Continuing Education Credits: 2
Domains: 1-Marketing Research; 2-Marketing Plan; 3-Client and BD; 4-SOQ/Proposals; 6 Information, Resources & Organizational Management
Registration: Registration is available online through 123 Signup.
Overwhelmed with proposal, project, and client data? Having trouble tracking all the balls in the air? Join us for this 90-minute, interactive Webinar to find solutions to these problems.
All too often in the pursuit cycle of new work, a great deal of time and dollars is wasted. This waste is seen as being small; however, over time this incremental waste can lead to marketing staff burnout and add up to significant dollars that take away from a firm’s bottom line.
Savvy marketers have learned that there are several tools that can make life easier and help better manage firm resources. Calling upon his years of experience as a professional services marketer, presenter Laurin McCracken will offer five marketing tools for your “professional services toolbox” to help you stop wasting valuable resources—time, effort, and money—on inefficient, redundant tasks:
- Go/No-Go Forms
- Corporate Identity Guidelines
- Project Data Forms
- Client Debriefing Forms
- Staff Resumes
You will learn the benefits of creating and using standardized documents and forms for your firm, as well as how to implement the forms. Laurin will describe why each tool is important and explore the tool’s benefits—as well as common problems that can arise if the tool is not used. He will share tips and tricks that will help make life easier and show how to make best use of the tools to make a positive impact on your firm’s bottom line.
Learning Objectives
- Understand how inefficient time spent on redundant tasks can lead to marketing staff burnout and wasted resources.
- Discover five useful tools in the “professional services marketer’s toolbox” to stop wasting time and resources and start increasing staff effectiveness and efficiency.
- Develop a plan for implementing and maintaining the tools.
About the Presenter
Laurin McCracken, AIA, FSMPS
Chief Marketing Officer
Carter & Burgess, Inc.
Laurin is a registered architect and a registered interior designer. He is a graduate of Rice University and Princeton University. He is a Life Member of the Advisory Board of the School of Architecture, University of Texas at Austin and a member of the Advisory Board of the School of Architecture, Auburn University.
He was the President of the Dallas-Ft. Worth Chapter of SMPS and the National President of SMPS, the Society for Marketing Professional Services. He is also the recipient of their prestigious Marketing Achievement Award and is a Fellow of that society. McCracken is a member of CoreNet Global, where he holds the designation of MCR, Master of Corporate Real Estate. He is a member of the Editorial Advisory Board of Building Design & Construction magazine.
He wrote the Networking chapter of the SMPS Marketing Handbook. He is a signature member of the National Watercolor Society.
