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Webinar Rebroadcast Presentation & Discussion: Pitch to Win: A Complete Approach to Pursuing Business, Making the Shortlist, and Winning When Opportunities Are Scarce
When: 08/10/10
Registration: 2:00 pm
Event Time: 2:30 pm - 4:30 pm
Location: Northpark Town Center |
1100 Abernathy Road |
Building 500, Suite 334 |
Atlanta, GA 30328
Cost:
Members: $15
Non-members and guests: $20
Group Discount: 3 people for $35
Continuing Education Credits: 2
Domains: 1-Marketing Research; 2-Marketing Plan
Registration: Registration is available online through 123 Signup.
Opportunities in today's marketplace are scarce. The teams who win those rare opportunities find ways to stand out in a crowded competitive landscape. The key is pursuing clients with an approach that engages the prospect at all stages of the process: from RFP response, to presentation, to follow up.
In this Webinar, two accomplished professional services marketers will provide a simple process for pursuing and winning new business that will separate your firm from the increasingly intense competition. This Webinar will cover the various strategic and tactical aspects of the competitive process including:
- Laying the groundwork for a win with an RFP response that separates you from the competition
- Gathering competitive intelligence leading up to the presentation that will make a difference during the pitch
- Creating pitch materials that brand your firm as unique and desired
- Crafting a presentation that separates you from the competition
- Delivering the presentation in a way that connects with the audience and builds relationships
- Reinforcing key messages and acting as a true partner through follow up
Learning Objectives
- Learn to submit an RFP response that positions your firm for a win
- Learn to create and deliver a presentation in a way that separates your firm from the competition
- Learn how to follow up in a way that reinforces key themes and positions your firm to win.
About the Presenters
Joey Asher
President
Speechworks
Joey Asher is president of Speechworks, a communication and selling skills firm that has been working with construction, engineering, architecture, and program management firms for almost 25 years. Joey's new book, How to Win a Pitch: The Five Fundamentals That Will Distinguish You from the Competition, details how he has helped his clients win billions of dollars in new business opportunities . As President of Speechworks, Joey is an attorney, a former newspaper reporter, and the author of three books on communication and selling skills.
Karen See
Professional Services Marketing Consultant
Karen See is a professional services marketing consultant with more than 25 years' experience in strategic planning, team facilitation, customer loyalty/retention programs, and brand development. She is a former senior vice president of marketing for HOK, an international architectural firm. Karen also built and ran Abovo Group, a 75-person strategic marketing and branding firm, for over 10 years.
